CRM stands for Customer Relationship Management. CRM software is a tool used by businesses to establish and maintain communication with past, current, and potential customers. The relationship you build with your customers is like long term friendships. CRM software enables businesses to keep track of sales, recognize organizing and prioritizing business opportunities, and enable seamless collaboration between various teams.
CRM software collects customer data from various sources like social media platforms, websites, telephone calls, chats, mail, etc. All data collected is integrated into a CRM solution. The data is to recognize your customers’ interests with purchase behavior and to communicate with those customers in a scalable way. There are many CRM options available in the market like ZOHO CRM offered to clients through authorized Zoho partners.
