Generally, when our #targetedaudience has questions, they type their question into #google, hit search, and click on the article that gives them an answer to their question or #information they need.
Sometimes, the answer is suggested in a paragraph at the top of the page. These boxes, called #positionzero in Search engine results, often come with an image and all the information your targeted audience is looking for. Your #audiences have the answer they need, so you don't get the click on your article or web page. This is what is called a no-click search. Google and other search engines provide these to help people find answers.